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Shazam study finds that tagged ads improve engagement
People who use Shazam to tag a TV advert are more than twice as likely to talk about the brand or the advert in question than other viewers, according to a new study. The finding comes from a recent...
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Shazam to let TV viewers tag the Brit Awards 2013
ShazamMobile discovery firm Shazam now has two main business models: music identification and second-screen TV show / ad identification. Sometimes they come together though, as they will on 20 February...
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300m users for Shazam as it redesigns its tablet apps
Shazam has announced that it has passed the 300m users milestone, representing the number of people who’ve used the service since its launch as a music identification app in 2002. In 2013, it’s much...
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Shazam has ‘tens of millions’ of weekly active users
Music identification and second-screen TV app Shazam recently announced that it had been used by 300m people. But how many of those are active? EVP of marketing David Jones has been sharing some more...
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10% of Shazam’s 10m daily song tags turn into purchases
Mobile app Shazam has long been one of the biggest drivers of music download sales. Now the company has provided latest stats quantifying its impact. Head of music content Will Mills tells Billboard...
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Shazam poaches BBC’s Daniel Danker for chief product officer role
Daniel Danker has been one of the public faces for the BBC’s iPlayer service in recent years, but now he’s leaving the Corporation for a new job: at Shazam. The company has poached Danker to be its new...
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Will.I.Am gets Shazam integration for #thatPOWER single
Is Will.I.Am the first artist to release a single whose title is a hashtag? We suspect not, but #thatPOWER is certainly the most high-profile example we’ve seen. The fact that it features Justin Bieber...
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Shazam’s ad-tagging hits US cinemas
Shazam’s ad-tagging technology is coming to US cinemas, after the company agreed a deal with Screenvision. The move means that US cinema goers will be able to engage with selected ads by tagging then...
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Shazam gets new CEO and plans future IPO
Shazam started life as a music identification app, before evolving into an app that’s also about second-screen TV and advertisement tagging. Now it’s planning an IPO under new CEO Rich Riley, who has...
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Rdio and Shazam go beyond the US with ‘discovery partnership’
Rdio and Shazam have been working together since last Autumn in the US, with the streaming service offering free streams of full tracks for Shazam users when they tag music. Now that ‘Listen Free on...
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